Video marketing is still growing and become a necessity for companies like a web page and an email campaign have. Everyone watches Youtube and everyone says you and your clients need to be on it. But it feels like a black hole when it comes to views. Is it worth it and what makes it work?
YouTube gives you a ton of analytics but how do you know, especially when you’re starting out if you’re doing okay? Early on, you can’t compare yourself to channels that have been around for years with thousands or even millions of views and subscribers.
But there are helpful statistics and their averages that you can calculate and use, like subs per views, comments per views, likes per views or even how many views you should have per video on average per subscriber.
If you’ve been in the business for a while, you not only know how to estimate and bid a project, you’re probably used to the negotiating that goes on as well. For those new to the game, in this video series, we look at not only the mechanics of how you determine what to charge, like your hourly and day rate but also tips on how to deal with negotiating.
For some of you, the idea of creating a budget may be daunting. Where to start? what if my numbers are off? I hate numbers! I hate math! Look I hear you and I used to be the same way. But here’s the thing. You know how shot lists always seem to change when you’re on set, but because you created them ahead of time, you’re able to adjust your shots on the fly? You’re prepared for the curve balls that filmmaking always seem throw at us. Well it’s the same thing with budgets.