The Reality of Making YouTube Work

Video marketing is still growing and become a necessity for companies like a web page and an email campaign have. Everyone watches Youtube and everyone says you and your clients need to be on it. But it feels like a black hole when it comes to views. Is it worth it and what makes it work?

I recently gave a seminar on the subject, using info from two of our videos (links to the companion articles with the videos below). I also have a link to download my slide presentation on the subject below.

What was covered

  • Video as a component of marketing campaigns

  • The big picture: the types of marketing videos

  • How real Youtube SEO works

  • What drives Youtube views and subs

  • The real stats to calculate that Youtube doesn’t give you