Video marketing is still growing and become a necessity for companies like a web page and an email campaign have. Everyone watches Youtube and everyone says you and your clients need to be on it. But it feels like a black hole when it comes to views. Is it worth it and what makes it work?

So some of your Youtube stats are good and some not so good. We’re going to turn you on to some great resources and useful tips to help get those numbers up.
 

YouTube gives you a ton of analytics but how do you know, especially when you’re starting out if you’re doing okay? Early on, you can’t compare yourself to channels that have been around for years with thousands or even millions of views and subscribers. 

But there are helpful statistics and their averages that you can calculate and use, like subs per views, comments per views, likes per views or even how many views you should have per video on average per subscriber.

When producing a promo you need a concept in place before you even think about production or preproduction. And before you can come up with that concept you need to sit down with your subject and discover who the target audience is, what needs to be conveyed to them and why the action they want them to take.

What do you charge a client for your work? How do you determine a rate and an estimate that will win you a client bid and make you money? In this video series, we look at how you determine what to charge for your hourly and day rate, and tips on negotiating with potential clients.

If you’ve been in the business for a while, you not only know how to estimate and bid a project, you’re probably used to the negotiating that goes on as well. For those new to the game, in this video series, we look at not only the mechanics of how you determine what to charge, like your hourly and day rate but also tips on how to deal with negotiating.