We got to work with the awesome team at The Electron Shop on a series of videos for their client Salt & Company/Tri-Lamb Group. They needed a series of content marketing videos that demonstrate how easy it is to grill with Lamb and the different ways it could be used (ie cold in a salad, lamb burger).
The client was inspired by food videos she had seen online that were short, to the point but above all fun. The idea was to show vs tell lamb recipes that convey how lamb is a lean and nutrient rich food.
For the Lamb Burger recipe, to spotlight the layout of ingredients, we built an overhead rig for the camera using one by three inch baton. This allowed us to position the camera directly over the table, pointing straight down, making it easier for the food stylist and art director to work.
For the composition of the burger, we simply stacked the burger piece by piece in front of the camera, and in editing cut it to look animated, like it was building itself. We then animated text sliding into frame to the music for each ingredient, and then changed each to its healthy description.
The amazing look and concepts were by Electron Shop creative director Laura Wimer.